Logo, symbol, colour, typography, iconography and voice. A neutral, warm stage where each client brand shines, in its own colour.
A single word, lowercase, with the terracotta dot. The lowercase conveys closeness; the bold weight of Hanken Grotesk gives the stability of a B2B brand. The dot stands for the saved contact, the completed gesture, and never changes character.
When there is no room for the full word (avatars, favicons, the app icon), the seal steps in: the three-cylinder mark, in paper, on a terracotta square with straight corners.
A warm, calm base, paper and ink, punctuated by a single accent: terracotta. The greys always carry a hint of beige, never cold neutrals.
Saluto is the neutral stage; each brand applies its colour to its own profile. Six curated colours ensure contrast and harmony with the system.
Three voices. A display face with character for headings, a grotesque for the interface, and a monospace for data: numbers, addresses, URLs and labels.
A single 1.7 px stroke, rounded caps and joins, 24 grid. Geometric yet friendly: never filled, never double weight.
Clear, courteous European Portuguese. Short sentences. We address the user formally, with respect but without stiffness. We explain what happens, as it happens.